Singapore hosted the 8th ASEAN Para Games (APG) for the very first time last December, a fitting finale to Singapore’s Golden Jubilee celebrations.
Following the success of the 28th Southeast Asian (SEA) Games, the organisers wanted to ensure that the 8th APG left a lasting legacy for disability sport in the region.
The Singapore ASEAN Para Games Organising Committee (SAPGOC) partnered Weber Shandwick Singapore to create awareness for disability sport, introduce the Team Singapore athletes participating in the Games and galvanize the community to show their utmost support in the lead-up and during the Games.
Storytelling took centre stage in the lead up to the APG – stories of athletes and their caregivers, of Singapore as the host nation, and of the volunteers involved in the Games. The Games gave athletes an opportunity to “Celebrate the Extraordinary” in more ways than one, epitomising the physical and mental reach of human ability.
The APG inspired the region through stories of the human spirit. From Team Singapore’s Cerebral Palsy footballer Khairul’s brilliant goals, to Filipino field athlete and amputee Andy Ramirez Avellana’s third place finish in the high jump event, all 1,185 athletes have left their mark at the Games.
Garnering media coverage of close to $10 million (generating an ROI multiplier of 166), the APG was deemed a resounding success by the sporting fraternity. News generated prior to, during and post-Games tugged at the heartstrings of audiences around the region, with over 500,000 people attending the Games and its supporting events.
Watch the video below to see the Team Singapore athletes in action.