by Moska Najib
March 17th, 2017

Conscious Crowdsourcing – heard of it? Well, this week, the Social Impact team at Weber Shandwick launched a new report focusing on this topic.

In our view, Conscious Crowdsourcing is the practice of crowdsourcing to generate awareness of, actions for, or solutions to pressing social and environmental challenges.

By capitalising on both social media to encourage participation and collective efforts to create new technologies, this process has accelerated and scaled considerably over the last few decades.

However, there is a difference between “conscious” and everyday crowdsourcing. Conscious Crowdsourcing focuses on gathering information, ideas and actions that contribute to social progress.

UK_CC_Social_3 CC Defined

So how can organisations strategically engage, equip and empower change-makers, policymakers and global citizens?  In addition to analysis and insights, this report provides a roadmap and action plan to guide conscious crowdsourcing efforts.

The six-step roadmap is a starting point for organisations across practices to create strategies that spark conversations and engage different stakeholders.

UK_CC_Social_4 Roadmap

The Conscious Crowdsourcing report also explores recent social movements – from the Arab Spring to the Global Women’s March – and offers perspective on the opportunity to channel the passion, ideas and actions of mobilised global citizens into organised, efficient and transparent multi-sector efforts that advance social progress.

Click here to view the full report.


Conscious Crowdsourcing is the fourth instalment of the Innovation Trends Report series to build awareness and fuel dialogue around the fast growing Solution Economy – multi-disciplinary and collaborative efforts by companies, foundations, nonprofits, governments and individuals to solve complex social problems.

The final report in the series will explore the topic of Inclusive Global Economies and what it will take to achieve the United Nations Sustainable Development Goals and ensure a more equitable, sustainable and prosperous future for people and the planet. A comprehensive view of the report series is below.

Weber Shandwick Social Impact’s Innovation Trends Report Series:

Networked Smart Cities: How we source and scale innovations to ensure cities provide a vibrant, equitable, sustainable, liveable environment for inhabitants.
Released October 2015 — View the full report.

Always-On Transparency: How forward-thinking organizations continually share the failures, lessons and insider perspectives behind impact results.
Released February 2016 — View the full report.

Purpose-Driven Data: How we realize the potential for better data analysis and insights that inform solutions and advances for society.
Released September 2016 — View the full report.

Conscious Crowdsourcing: How organizations harness the expertise of those in the virtual network who are best equipped to solve a particular challenge.
Released March 2017 — View the full report.

Inclusive Global Economies: How we can overcome the consequences of the global wealth imbalance to ensure access to health, education and opportunity for all. Coming soon. 


Weber Shandwick’s Social Impact practice is an award-winning global team that builds engagement strategies for purpose-driven organisations. To learn more about Weber Shandwick’s Social Impact work, click here.

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